## York Electric Cooperative

York Elec­tric Coop­er­a­tive has pro­vid­ed elec­tric ser­vices to a grow­ing res­i­den­tial, com­mer­cial, and indus­tri­al mem­ber­ship since 1941. With more than 50,000 accounts and 100 employ­ees, YEC has expe­ri­enced the fastest growth over the past 20 years than any of the oth­er 20 South Car­oli­na coop­er­a­tives.

After iden­ti­fy­ing the need to update their web pres­ence to be more user-friend­ly, inter­ac­tive and mod­ern, I worked with the co-op to devel­op a brand new web­site. The result is a site that retains the basic, impor­tant fea­tures of the orig­i­nal site – news arti­cles, resources, ener­gy-sav­ing tips, etc. – while adding new dynam­ic fea­tures, includ­ing:

- Respon­sive, Mobile-First Design
- Award-Win­ning Con­tent Man­age­ment Sys­tem
- Search­able Unclaimed Cap­i­tal Cred­its Data­base
- Improved FAQ func­tion­al­i­ty
- Con­tact Forms Fea­tur­ing Con­di­tion­al Log­ic
- Pre­dic­tive Site Search
- News Archive
- Dig­i­tal Pub­li­ca­tions
- Embed­ded Video
- Auto­mat­ed Eng­lish to Span­ish Trans­la­tion
- Font Resiz­ing Capa­bil­i­ty
- Email Newslet­ter Sign up
- Inte­gra­tion with Third-Par­ty Out­age Map & Mem­ber Por­tal
- Built with Acces­si­bil­i­ty Stan­dards in Mind
- …and more!

> Email click rates have soared as high as 57%; that’s a whop­ping 48% high­er than the indus­try aver­age click-through rate of 9%.

We also man­age YEC’s email cam­paigns:

- Cre­at­ing mes­sages with com­pelling sub­ject lines for high­er-than-aver­age open rates
- Sug­gest­ing top­ics that can be used for con­tent
- Man­ag­ing and seg­ment­ing sub­scriber lists
- Track­ing, ana­lyz­ing and adapt­ing cam­paigns based on results met­rics

> Scot­t’s exper­tise has made our web­site not only an essen­tial com­mu­ni­ca­tions tool but also an attrac­tive exten­sion of our pro­grams and ser­vices.”
> 
> Joyce Bak­er
> 
> Mar­ket­ing and Pub­lic Rela­tions Coor­di­na­tor
> 
> York Elec­tric Coop­er­a­tive, Inc.

[Vis­it YorkElectric.net](https://www.yorkelectric.net/)